Los Angeles-based Speedo North America, maker of micro-swimsuits preferred by the world's top swimmers, is expanding its product line.

And just in time for this weekend's Winter Olympics in Turin, Italy: The company will outfit defending gold medalist bobsledder Vonetta Flowers and other contenders in its Fastskin FSII Ice speed suits.

At the same time, the world's largest maker of swimwear is launching its most expensive advertising campaign with a push into track jackets, cropped yoga pants and sexier swimsuits for women.

Our mission is to layer the cool factor over the technical prowess of this brand, said Sheree Waterson, president of Speedo North America.